Nancy Schwarz
How to fail to motivate your audience to take action
![Paper cut out](https://classy-cobra.transforms.svdcdn.com/production/images/Articles/Bad_ads/Seven-steps-ad-1-300x291.jpeg.png?w=300&h=291&auto=compress%2Cformat&fit=crop&dm=1432040111&s=3fbba0fe97880549367a3b8843e8dccf)
by Nancy Schwarz
This campaign using print ads from from Action Against Hunger (AAH) is a great example of how to fail to motivate your audiences to take action that will benefit your cause.
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